The Weather Network and Canada Goose – Event Communication and Registration

Overview

An invitation that cannot be ignored.

The Weather Network (TWN) was hosting an exclusive event with Canada Goose to promote the immense value of their digital properties. They needed a creative invitation to not just catch the attention of their targeted list of executives, but one that would ensure the invitee’s attendance.

Kickin’ Digital provided several well-received, creative concepts for the invitation, with TWN choosing a single glove concept. Each invitee was sent a single, high-end Canada Goose glove, with the invitation resting in its palm. The invitation explained that if they attended the upcoming event they would receive not just the matching glove, but a jacket from the Canada Goose catalogue. Each glove invitation was delivered directly by courier and a teaser email was sent at the same time to ensure the package wasn’t missed.

The invitation was a success. 100 people received invitations with 98 people attending the event (and the other two reporting illness). Subsequently, the event helped TWN book $250,000+ of digital advertising business for the next year.

Kickin’ Digital Provided

Creative Idea Concept

Creative Invite Design and Development